ABD - Personal Statement

This project was based largely around one design philosophy that I carried out throughout the majority of this. Being different to all the competitors; stripping an ordinary design down to its core and rebuilding it to be as different as possibly without actively ignoring what made the original work. I'm happy with that concept and I wouldn't change it in any way given the opportunity. The aspects of this project that I felt were less successful were in the execution of that concept. I think the design of the logos and the packaging particularly weren't as strong as they could have been. In the case of the packaging, this was mostly a time constraint. I spent a lot of time on the concepts and basic ideas for the project (which in some sense paid off, as I'm very happy with those), and the packaging was one of the last things I did. The implementation of the design philosophy is something I'm still happy with, having no logo and only a small strip down the centre identifying the product and company, but the actual design just doesn't feel as good as it could be. I just didn't have the time to perfect it. The logos are similar. I didn't leave enough time for them, and so they were rushed and not nearly as good as I would have liked them to be. However, I am much happier with other aspects of the execution, such as the colour scheme and naming. Aside from leaving more time to develop the logos and packaging, there's only one major thing I would do differently: the advertising. The reason I'm not happy with this is essentially that it doesn't follow the concept that I based everything around. It's dominated by a big logo and slogan, by ordinary elements of branding rather than a unique design. In essence, it's everything I specifically tried to go against. This only occurred to me a day or two after the deadline, so I didn't want to change it at that point, but if I could do this project again, I would absolutely overhaul the advertising and do pretty much the opposite of what I did.

In summary, I didn't leave enough time for perfecting the final designs, and the advertising is the antithesis of what it should have been, but I'm very happy with the key concepts driving this project, and satisfied with most other areas like naming, colour scheme, slogan, and typeface.