ABD - Packaging

I created the packaging for the product with a goal in mind to make it different to everything else on the shelf, without making it overly minimal (robbing it of its uniqueness) or different in a bad way (purposefully ignoring what works). Despite what the brief said, I thought it best not to use a logo on the front of the packaging. Hopefully, the design is unique enough that a consumer can tell this product apart from any other without needing a flashy logo or predominantly featured name to refer to. If the design stands out and doesn't turn away consumers, then what else about it matters? It's done what it's designed to do, and has broken convention in doing so. Exactly what ABD is modelled on.