ABD - Logo

One of the most important aspects of the ABD project was creating a logo. I created two; a main logo for Dairing Taste, and an additional logo in the same style for Anything But Dairy as whole.

This is the Dairing Taste logo. I used a pattern of rings, reminiscent of a top down view of the traditional shape of soft serve ice cream, in the brand colours. The name was slanted to evoke a sense of a different and unconventional approach. The logo holistically resembles a stamp mark, implying that the product literally has our stamp on it.

I additionally created this logo for Anything But Dairy as a whole, in the style of the Dairing Taste products. It uses the same colours and typeface as Dairing Taste. I thought it would be useful to have a logo coinciding with this specific product, despite it being one of numerous independently branded products.