ABD - Font and Tagline

Part of the branding includes the typeface used throughout the brand, as well as the tagline.

The font I decided on using was 'Jungle Fever', which I chose as I thought it fit the overall aesthetic and tone that I'm going for.

The tagline I chose is 'The Cream Of The Crop' as it's a common phrase with an established meaning, so there's no room for miscommunication, and it ties in nicely to a company selling ice cream. The use of a well known phrase and the pun makes it a memorable and efficient tagline.